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Private Banking Jobs Advantages Of Working In A Private Bank

In India, there are basically two types of banks-public and private. It is true that public banks come with their own share of merits. For instance, there are higher openings in public banks and the job is much more secure. The process of recruitment is also simple and not much challenging. Plus, it certainly gives the backward community a chance to gain recognition and status. However, private banking jobs come with their own set of advantages. More and more people these days are looking for jobs in a private bank. This is truer for the urban class and the educated community who are showing preference to jobs in private sector over jobs in public sector.

Here are some of the basic advantages that a private bank offers:
Better salary: The modern man is running after money. And its an undeniable fact that a private bank offers its employees a much better salary than a public bank. This is the chief reason why more and more people are hunting for jobs in private banks. In contrast, even though public banks give higher security, the salary is much lower. On the downside, there are very few vacancies in private banks. So, once you get a chance to sit for an exam or appear for an interview, you need to grab the opportunity with both hands and make sure that you are thoroughly prepared. Remember that more than your qualification, it is your confidence level and personality that matters.

Higher growth prospect: One of the chief complaints of people working in public banks is that they do not climb the ladder very fast. The growth prospect in a public bank is comparatively lower. On the other hand, in a private bank, a talented candidate can quickly make higher progress. Talent surely gets rewarded when you are working in a private bank. Higher wages and better positions await you there.

Fair treatment to all: Private banking jobs also do not suffer from the problem of quota system. Fair treatment and equal opportunity are proffered to every candidate. Thus, talent scores over caste distinction and this is where better candidates do not have to return disappointed.

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Professional Designed Website Can Quickly Popularize Your Small Business

Are you a small business firm that is seeking an effective means to market yourself to your target audience? Look into a professional Web Design Service to get a website that impresses people about your business. Though there are lots of do-it-yourself ideas on the internet about web designing, nothing can give you the kind of result that a professional website designer can give.

Why Do You Need To Take Web Design Service For Your Small Business Website?

An experienced website designing company will have a team of website designing experts who will implement the latest site design features. This will make your site stand out from your competitors. The site will have all elements necessary by which it is easy-to-use and navigate. All the information that has to be placed in your site will be positioned in the right way and presented in an organized manner so that it is interesting to the people who read it. Having a well designed site will take your small business to greater heights because you can reach across to a global audience. Your products or services are not limited to your local area but it is now available to a global audience. People who are in need of the products or services that your company is offering can now avail it through the information posted in your site.

An impressive and professionally designed website is a great marketing tool. It will showcase your business products or services to a large audience but the cost of such marketing is very minimal. As a small business you have to compete with many medium and large scale businesses in your industry. Having a website will enable you to make a mark for yourself and setup your business as a provider of high quality products or services in your business sector. You can reach out to global customers in the same way as bigger organizations and gain more customers your way. Since your site showcases your brand’s products or services, you can hear from people all over the work inquiring about what your company is offering and how to buy it. Many small business owners are finding better markets by opening a website. If you post blogs, articles or have a Face book profile about your company, you can link all these different internet resources to your site and enjoy the benefits of getting quality site traffic that gives good conversion rates to your site.

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For more information about, web design firm.

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Roger Hamilton The Entrepreneur Who Stands Head And Shoulders Above the Rest!

Roger Hamilton is the founder of the Wealth Dynamics System & also the co founder of XL Nation. He is an author, educator and a successful entrepreneur in many arenas. His vast experience and extensive research made him design the world’s most calibrated self testing methodology -The Wealth Dynamics System-. Over the years this has analyzed and molded thousand of entrepreneurs.

According to its founder, self awareness is the first step towards attaining the path of creating wealth. The nub of his expertise system comprises of eight simple profiles such as the creator, the trader, the star, the supporter, the deal maker, the accumulator, the mechanic and the Lord. These are the comprehensive eight different paths to create wealth. .

To begin with, one has to undergo the Wealth Dynamics Test and find out the profile that suits him the most. This methodology is successfully tested and proven over millions of people who are now eminent entrepreneurs. These people are from all ends of the world thus making Roger Hamilton the most sought after person. He has traveled to many countries and has conveyed the importance of effective wealth creation. People wait for him to conduct seminars and workshops as they have been a life changing moment for many people who have made a rod for their own back!

Roger Hamilton is renowned not just for his entrepreneurial activities, but also for his social deeds. He is the co founder of the XL Group which was started in the year 2002. The idea of this was to create a huge connectivity among social entrepreneurs all over the world. The intentions were clearly planned and executed; hence it is the first and biggest network of entrepreneurs in the world. His goals were always high and this led him to initiate the concept of building a nation for all without boundaries. It is XL Nation founded in the year 2009 which works closely toward the United Nations millennium’s goals of ending poverty and safe guarding the environment.

Born in Hong Kong, he was educated from Cambridge University and Trinity College. Success does not come without biting the dust and Roger Hamilton wasn’t an exception to this. After a rough patch of continuous failures during his initial days, he found all the right boxes to tick and succeeded. But as he went on to make his failures as lessons for attaining success to millions, he stands head and shoulders above the rest!

For more information regarding Roger Hamilton, please visit Rogerhamilton.co

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Proper Tax Preparation Vital To Small Business Success

Making sure your business taxes are in order is too important a job to entrust to just anyone. You need an expert at tax preparation on your side; tax preparers who offer the small business services you’ll find at Padgett Business Services. Padgett has long been a source of a host of financial services for small businesses throughout North America; offering a proven system and over four decades of positive results for their clients. By specializing in the types of taxes that affect small businesses, Padgett agents consistently helps business owners just like you with income taxes, payroll taxes, sales taxes and more.

Padgett agents are committed to the thorough understanding of the issues that affect small businesses, and in insuring that your taxes are completed not only in a timely fashion but also in an accurate and beneficial fashion. Upon meeting with Padgett regarding your taxes you will notice straight away that your business is treated as the unique entity it is. Padgett realizes that no two businesses are alike, and you can count on receiving business advice as well as a tax plan that addresses your needs. Once your taxes are completed you can count on their prompt delivery in order for you to easily meet tax guidelines.

Should you find yourself or your business to be the target of a tax audit, Padgett Business Services can help. Counted among our professionals are several IRS enrolled agents; agents who are prepared to represent you in your dealings with the IRS. In such times it pays to have an experienced advocate by your side to guide you through the process and towards the best possible outcome. And to avoid such situations, small business owners can count on Padgett to keep their financial reporting compliant with government standards.

A successful small business is one that reaches out for expert help in the areas of their business beyond their expertise. In the very same way that Padgett’s professionals couldn’t be expected to be an expert at running your business, you can’t be expected to be an expert on state and federal tax codes. Padgett Business Services is however, and can provide a number of small business services while pointing to the proven results experienced by four decades’ worth of satisfied clients.

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Importance Of Offshore Banking

The use of offshore banking is no longer disreputable because the policies are now strictly regulated. Standard bank offshore services may also be ideal for businesspeople and expatriates who usually have to make transactions between two countries. However, offshore banking may not be a viable option for people who have filed for bankruptcy or those who have a tainted credit history.
One of the usual alternatives are offshore bank accounts in Jersey because this area is believed to be one of the most secure locations for such transactions. This is due to its stable local economy and political structure. Also, the Banking Business Law of 1991 is charged with regulating a Jersey offshore bank account. In Jersey, there are hundreds of investment, fund management, and banking institutions. This provides a person with a wide range of entities to choose from, which permit him to opt for the best offshore banking service suitable to his needs. One way to check if the provider is reputable is to make sure that it is regulated by the Jersey Financial Services Commission (JSC). You can verify that a provider is regulated by JSC by checking the list published on the JSC website.
Offshore banking accounts have several advantages over local bank accounts, especially for expatriates. The primary advantage is that anywhere they are, they can easily deposit or withdraw money using these accounts. Another benefit offered by offshore banking is you do not have to transfer your money to your home country or to an onshore bank, for whatever your reasons.
Business men and women who need to work in several countries may also find that offshore bank accounts are ideal for their lifestyle. Offshore accounts may also offer better privacy and security than onshore bank accounts. With offshore banking, it is also easier to handle different currencies. To demonstrate, you may get your pay in a certain currency, deposit it in your pension in another kind of currency, and then remit some money to your home country in your own currency.
The reduction of taxes is another significant benefit of an offshore account. To illustrate, if your home country does not tax foreign income unless you send it home, then it would be best to keep your funds in an offshore account. Offshore banking services provided by a reputable bank may also be more secure than keeping your funds in a local bank onshore. Lastly, an offshore account may provide you with higher interest rates compared to a small onshore bank.

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A Small Business Generate Sales For Major Companies

After the current algorithm changes in Google, Yahoo and Bing in 2010, certain major search engine optimization and SEM businesses have encountered problems with getting their clients higher ranking on the local searches. On the other hand this problem opened the new doors for such companies, as they became familiar with the importance of outsourcing. While some of these companies continued to outsource theirSEOprojects on freelance marketplaces, a small company GoldenWayMedia in Trondheim, Norway helped many major SEO companies with their needs.

This small business is operated by a smart young Norwegian programmer, Maria Johnsen. With the fluency in seven languages and a smart technique of mathematical calculation, Maria Johnsen assisted many companies with their needs around the world. Maria Johnsen obtained top position for these companies keywords which generated more sales and as a result content clients. The smart technique in seo increased the number of more clients for SEO Norway at SEO and golden-way-media.com
This young Norwegian programmer was able to lift up many small businesses in countries such as: Russia, the United States of America, UK, France, Germany, Ukraine and Scandinavia. While some businesses search for SEOprogrammers in India, Romania and China.
SEO Norway Trondheim ( Golden Way Media) was able to slowly get certain small businesses around the world the top 3 positions for their keywords on Google, Yahoo and Bing and the other small search engines.

The increase of market demand in obtaining top position for the keywords on the organic search results has brought up more clients for golden-way-media.com and maria-johnsen.com

While many Scandinavian SEO and SEM companies were concentrated on outsourcing to India, Romania and China; some businesses in USA, UK, Ireland, France, Ukraine, Denmark, Sweden, Norway and Germany submitted their search engine optimization projects to Maria Johnsen.

According to our sources this young programmer, apply certain algorithm calculations that obtain the better visibility and top three position for the keywords on the search engines. The inexpensive pricing that Golden-way-media.com offers is another positive fact about SEO Norway

Although obtaining the top position for certain keywords are complex for some companies, certain companies such as SEO Norway on golden-way-media.com found it interesting and enjoyable to fulfil. I love to put smile on my clients face and see their businesses growing. Cost effectiveness is the most important factor for small businesses and my mission is to help them to increase their product visibility and as a result sales says Maria Johnsen

If you wish to market your product, you may wish to submit your project on golden-way-media.com You can also outsource your project on Globfreelance.com

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Mechanical Trading System Eliminates Subjectivity, Confusion, Hesitation & Missed Trade From Your Day Trading! Read On To Find More

You must have often come across the term Mechanical Trading System. Mechanical Trading System is basically a ‘packaged expertise’ in forex, futures, stocks and options trading. Usually highly experienced traders develop these kinds of systems. They package their trading experience into a set of ‘top secret algorithms’ that remove all the uncertainty of the trade.

As perceived by some inexperienced traders, mechanical trading systems are not scams. They have their uses and legitimate day traders and trading professionals do use them. However, there is a world of difference between using a mechanical trading system and being a skilled trader yourself, think of it as the difference between having power tools and being a skilled carpenter.

What Is A Mechanical Trading System?

A mechanical trading system uses historical parameters to determine when certain trades should (or should not) be made. They have usually been back tested to check with existing market data, and they have specific entry criteria (buy EUR when price is at $1.20 would be one example) and specific exit parameters (sell EUR when price exceeds $1.22) to automate a lot of trading activity. These objective criterions are based off the accumulated data of hundreds of thousands of trades.

How Does A Mechanical Trading System Work?

Ostensibly, a mechanical trading system removes the emotional weight’ from trading activity, and prevents them from being blinded by greed. In practice, what it does is provide the trader who is overwhelmed with information that he is watching, with a filtered set of information to handle ‘baseline parameter’ trades so that he can focus his attention elsewhere. For beginning traders, they are an effective set of training wheels while they learn to do the research they need to make a more substantial and nuanced trading strategy.

What Are The Advantages of A Mechanical Trading System?

The primary advantage of a mechanical trading system is that it automates a lot of data gathering, and for a narrow range of trades, can effectively automate your day trading practices. Depending on which one you are using, it may be aggregating a lot more information than a beginning trader would consider boosting confidence in its trade recommendations.

Mechanical trading systems are also likelier to find an early entry point on a trade, and depending on how they are programmed, may be a good ‘conservative play’ for getting out of a trade.

The use of good mechanical trading system will eliminate all subjectivity, which can greatly reduce your trading stress.

TSUBOT by Tsunami Trading Educators, Inc. is one such system which analyses price volume & momentum in real time and gives out high margin 100% mechanical trading calls right from computers speakers.

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Why Computer Skills Are Required For Jobs In Banking Sector

Computer occupies an important place in many of the industries and they employ computer skilled personnel to carry out their jobs efficiently and effectively. This trend is found not only in companies but also in growing banking sector. The banks which provide a plenty of customer services like corporate banking, financial assistance, savings, and investment, find it easier to computerize these services. Internet banking is considered as a boon for all busy people, which makes it easy to transfer and receive money quickly. It also gives the exact information of the amount in the bank accounts.

Importance of computer knowledge in banks:

As the computers are dominating the industrial world completely, it is quite natural that banks also insist their employees must have basic knowledge in computer. This makes the fresher easily understand their jobs which are performed on the computer. Computer knowledge makes it easy for the fresher to get training for probationary officer posts and for clerical posts. In other words, the candidates can go for a computer course in a reputed institute for 6 months to gain more knowledge in computer and improve their chances of being hired in banks. Many banks have started to set this eligibility criterion to stress this point. Still some candidates may question whether computer skill is mandatory to join in banks. The answer is it is necessary as most of the banks are fully computerized and they have adopted the core banking.

Most of the private and public sector banks find the usage of computer is so essential to network between their branches and to provide faster and effective service. Hence, as most of the banks are moving towards the core banking, it is necessary that the candidates who are applying for banking jobs must have knowledge in DOS, internet, e-mail and MSOffice. It is very true that a clerk should know all the basics about using computer. This is compulsory in many cases and it is advantage for others. A probationary officer in banks must know about MSWord, MS Excel, Window operating system and they should have a sound knowledge in MS Access. Certifications in these courses are insisted in many cases. This quality proves to be essential to handle files, documents and records maintained in computer in different branches and banks effectively.

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Emerging Market Investment Advice Tips

The emerging market describes a broad range of markets from second and third world countries. It encompasses economies such as China and Brazil, together with countries in Africa and Asia. Generally, the term emerging markets represents economies which are as yet not fully developed, and subsequently an investment in an emerging market can often be high risk but has the potential to yield great returns as their economies are still developing.

If you are considering investing in emerging markets, these advice tips are worth considering.
Do not put all your eggs in the one basket: No financial portfolio should be tied up with just one investment, and any investment in the emerging market should not comprise a dominant percentage of a portfolio.

Long term view: The emerging market has been likened to investing in America in the 1920s as over forty years an investor would have gained a substantial return on any investment. In that time he would have seen prices drop through the floor. This is similar to emerging market investment today, so be prepared to take a long term view to good returns.

Advice: Obtaining general advice on the emerging market is essential, especially if you are new to financial investment. Financial advisors, banks, and other institutions seem like good places to gain valuable advice on the surface. More often than not however, the investor who seeks guidance from these places often pays for advice they do not need, as many of the best decisions can and should be handled by the investor.

A few financial investment companies have realised this and take a hands off approach and only step in with general advice if needed. These are the companies to turn to when guidance is needed.
Commissions: It goes without saying that any financial investment company is going to charge commissions, and subsequently it makes sense to look for a company that charges low rates. Some offer 0% commission initially, and this is a good place to start.

Risk vs. Return: Any investment into the emerging market is high risk. The returns however, have the potential to be considerable and subsequently an emerging market investment becomes a viable option. It is possible to invest in a country or into a fund which in turn is managed by a fund manager.

The latter becomes a question of faith and trust in that manager to do the right thing with your money, so the decision to choose a financial investment company with a view to fund management should not be taken lightly.

Currently, China and Brazil are often seen as good choices for emerging market investment.

Ultimately it is important to realise that as an investor you need to be in control of the fund, even if it is supervised by a fund manager. Some financial companies give you that control, and it is worth spending sometime to find a financial investment company like this.

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Cash advance without direct deposit- Desirable financial scheme for everyone!

Without facing any difficulty, you can borrow of quick funds in the choice of loan if you search from internet. Do you like to obtain of urgent cash? If yes, it is better to opt for cash advance without direct deposit scheme which is available online. For applying this small financial help, it takes only few minutes to complete the whole loan procedure. To get applied for the loan, you should fill up loan application form with your full details such as name, gender, age and bank account. After you get the loan approval, the sanctioned loan amount is directly transferred into your bank account on the same day.

Moreover, you will have to follow certain formalities at the time of applying these loans. Usually, cash advance without direct deposit scheme is granted to US borrowers who attained above 18 years of age. The borrowers should have permanent job. And he or she should have a valid checking account in US. After you meet the above criteria, it is so easy to get applied for loan and borrow fast cash from lenders. You will be getting instant sum of money for up to $1500 if you are approved with this cash advance. In terms of loan repayment option, you just need to repay loan within 2 to 4 weeks. It is considered to be small and short-term cash advance designed to help many borrowers.

After you have borrowed of fast cash via cash advance without direct deposit scheme, it is helpful to fulfill all kinds of financial issues. All kinds of financial issues which include- home rentals, home improvement, tour expenses, unpaid grocery bills, travel expenses, and other small financial issues can be resolved with the assistance of this loan. Like other types of loans, such loan is associated with lots of advantages that you wish to take it.

Even if you have tagged with bad credit profile, it is accessible to avail for cash advance without direct deposit scheme and borrow quick funds at any cost. Today, many loan providers are widely offered these loans in order to help many borrowers. So, whenever you would like to avail of easy and fast cash, it is essential for you to check out online to get the low interest rates related to such loan. Overall, it is considered to be perfect cash solution in order to help many people who are in need of urgent cash.

Abell Bush consistently gives his advices on the loan related matters. His advices have always helped the loan seekers to find the right loan. To know more about pay check cash advance , zip payday loans visit

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Remarkable Spanish Wines To Compete With Bordeaux For Wine Investment Attention

Although when it comes to wine investment it is usually either Bordeaux or Burgundy wines that attract the most investor attention, the upcoming Sothebys (NYSE:BID) April sale in Hong Kong will see clarets facing some Spanish competition with a fine wine selection from the legendary Vega Sicilia winery featured at the auction.

Stupendous Vega Sicilia Collection

On March 11, Sothebys announced that the highlights of its Hong Kong Spring Sale 2013 would include an impressive selection of 234 lots of wines direct from the legendary Spanish winery of Bodegas Vega Sicilia. In the auction houses press release, Serena Sutcliffe, International Head of Sothebys Wine, pointed out that it was a great privilege for Sothebys to bring to auction this stupendous collection of wines direct from Vega Sicilia, adding that the auction would present a unique opportunity for collectors to acquire decades of vintages.

As reported by the Decanter magazine, a vertical lot of 22 magnums of Vega Sicilia Unico, which comes from the personal collection of the winerys managing director Pablo Alvarez, is expected to bring HK$95,000-160,000 (8,240-13,878). In addition, a lot of Vega Sicilia Unico 1942 is estimated to sell for HK$80,000-120,000. The sale will also feature the winerys Reserva
Especial and Valbuena No 5 bottlings.

Sothebys Hong Kong Auctions

At Sothebys Hong Kong sales, the Vega Sicilia wines will compete for wine investment attention with some top clarets including Chateaux Petrus 1990, which is expected to go for HK$200,000- HK$280,000, and Chateaux Cheval Blanc 2000, priced between HK$120,000 and HK$200,000.

Wine with a Soul

As reported by Bloomberg, on February 25, Mr Alvarez showcased a rare tasting of Vega Sicilia wines to the media and buyers at the Mandarin Oriental hotel in New York. Mr Alvarez outlined the challenges associated with wine making, including sweltering-hot weather in the vineyards during the day, and near-freezing temperatures at night. Our entire philosophy is to make a wine of great elegance, he noted, as quoted by Bloomberg.

Vega Sicilia wines which have been produced in the Ribera del Duero region of northern Spain for almost 150 years are ranked by connoisseurs alongside Frances Premier Cru Bordeaux and are likely to receive significant wine investment attention at the upcoming Hong Kong auction.The Decanter magazine quoted Sothebys Ms Sutcliffe as describing Vega Sicilia as a wine with a soul which at the same time is a true reflection of its region, climate and the areas oenological traditions.

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Tricks To Grow From Small Business To The Big One

If you are thinking to grow any small business in todays era then you need to focus on new avenues that many have been avoiding so far. What many business sales consultants do is simply work on doing more of whats already being done. Making more ads and do all the phone calls. What one can effectively do and find success is all by changing their approach. Thinking big and exploring new avenues which the competitors have missed are the solution for all small business to grow bigger.

Many have tried all doors to expand capital needed to grow business. Even traditional bank lenders show their back in need of working capital. And if the time is anyway related to recession then it surely gives an excuse to them to move out.

The newest technique suggested by sales consultants was opting for a specialized form of asset based finance in which all the money is lent against companys purchase orders. This thing works like a transactional line of credit in which they are able to give 100% credit to foreign suppliers for producing goods. During challenging economic times, inventive solutions were approached by few sales consultants like this to help companies stay afloat and remain competitive. It is a time for any businessman to reinvent all strategies as according to the situations prevailing and stay financed to do all the market and sell. Many turnaround ideas for entrepreneurs to be used are:

One can create independent sales with distributorships or franchises. The more people you have it will get shared for the better. Sometimes one can find partners with more capabilities that you were finding difficult to handle.

Attach with a complementary business. For instance if you are making cars you can try your hands on companies that can make tyres for your car. The technique exposes you to a new customer base and all marketing and promotional expenses get shared too.

Expansion in the form of new location open new scales and avenues in steps of entrepreneur. This attracts whole new crowd and gives you a potential to sell more or grow up however the prospects can be vice versa too.

Getting online is a must for any business these days and is helpful in boosting up business. It gives an exposure to a small business on a wider circle with many prospective leads, new markets and collects new idea from all around the world.

Enhance your customer base as it is the most cost effective way to grow your business. Acquiring new customers always involve high costs so introducing new lines in your current product keeps complimenting each other.

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Roger Hamilton Social Entrepreneur And Founder Of Xl Group

Roger Hamilton is a social entrepreneur who has started various entrepreneurial ventures across the globe and achieved great success in these ventures. Born in Hong Kong, Roger Hamilton received his education at the Trinity College, Cambridge University. Once his studies were completed, Roger started on various entrepreneurial businesses. He found success only after experiencing many failures, and today he owns and runs businesses in publishing, property, financing, franchising, event management, resort management, training, coaching, membership and education.

Roger Hamilton also created Wealth Dynamics Profiling system and he is the founded of Phi Dynamics. With a mission of creating world wide wealth where every member of the group can grow, Roger Hamilton also co-founded XL Nation and XL Group. Through these entrepreneurial activities Roger has been an active part of creating a social connection between entrepreneurs through social enterprises. The companies owned by Roger Hamilton are all a part of XL SEA Programme. By connecting wealth creation and contribution to society, Roger and his teams are working for social good to the best of their abilities.

Through the years, Roger Hamiltons Wealth Dynamic Profile Test and Wealth Spectrum Test have supported tens of thousands of entrepreneurs in over fifty countries around the world and helped them in finding their flow. Roger himself has been speaking and spreading the message of social enterprise and effective wealth creation in more than 15 countries for the past seven years. Roger Hamilton co-founded the XL Group with Dave Rogers in 2002, and it was the first international network dedicated to social entrepreneurship. Presently, XL Group hosts over 2000 events each year where social entrepreneurs can get together and share resources, knowledge and connections. XL Group has also been recognized by Clinton Global Initiative for its philanthropic contributions, and XL is also a part of the United Nations Social Compact. Find out more about Roger Hamilton and his various social entrepreneurship ventures by browsing through www.rogerjameshamilton.com.

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How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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